Source 1 - Audience
Haralambos and Holborn, Michael Haralambos, Martin Holborn, 2008. Haralambos and Holborn - Sociology Themes and Perspectives. 7th ed. London: Michael Haralambos.
"Audience analysis. This approach overcomes some of the audience the problems of earlier approaches by focusing on the mass media" Page 843.
Source 2 - Textual Analysis
Haralambos and Holborn, Michael Haralambos, Martin Holborn, 2008. Haralambos and Holborn - Sociology Themes and Perspectives. 7th ed. London: Michael Haralambos.
"Textual analysis. This approach involves examining the lingustic devices within the documents in order to show how texts can be influential in encouraging a particular interpretation. For example, it looks at how different words are linked together so that readers will interpret stories in a particular way." Page 842
